Through our proven strategies and methods, we help transform the digital strategy for senior living communities with expert-led, well-crafted, impactful campaigns that drive more qualified inquiries
When you are in senior living or aging service industries, you know that serving older Americans requires heart, compassion, and care.
Use search engines
96%
96%
Use email
95%
95%
Shop for products and services online rather than shopping in stores and shopping malls.
92%
92%
You see…it makes sense that more and more baby boomers are turning to the Internet to start their research on senior living for themselves or an aging loved one. It’s time for your community to have a strong digital strategy for senior living communities that keeps you relevant and top of mind!
Going digital doesn’t mean you have to lose the warmth and care that is felt in each of your communities. Going digital means you are remaining relevant for those baby boomers who are starting their search online, and you are showing up where they are searching.
Through thoughtful and personalized strategies, your community’s message can reach further and be heard louder, if you are doing it the right way.
You know you need to review and refine your digital marketing strategy. New innovations, advanced data, and automation tools are around every corner.
But…what should you be doing?
How are you going to keep up with the changing trends?
Should you just trust those big industry agencies, like everyone else?
Smart Strategies
That Get Results
Let’s discuss your current digital efforts and ideas for how we can help you make a move in your local markets.
Working with Smart Girl Digital has been such a refreshing experience. When I shared a few minor corrections to help fine-tune our brand voice, the team immediately understood and absolutely knocked it out of the park. The edits came back quickly with very little back and forth, no ten rounds of revisions, just thoughtful, on-point work. I’m so grateful for their expertise and responsiveness they bring.
Lindsey Arrey
Digital Marketing Director, Fellowship Square
Third-party referral websites have established themselves as a valued source for families and providers. They will continue to deliver qualified traffic of families looking for and in need of your community’s care.
The rising reliance on paid third party referral websites has made digital marketing for senior living communities feel a bit daunting. Causing most senior living operators to expect high cost-per-move-in rates.
By capturing a lead earlier in the process and devising a warm and personal nurturing process, senior living communities nationwide are quickly lowering their cost-per-lead while building a relationship with families at the beginning of their caregiver’s journey.
For senior living communities, this means having a strong digital strategy.
At Smart Girl, we see the change happening in the senior living industry. Yes, your audience – baby boomers – are turning to the Internet to start their research. Will they find your community?
We’ve spent our time focused on developing traffic generating strategies to bring you qualified traffic that is ready to start an in-person conversation with your team.
We partner with operators to deliver a personalized and manageable digital strategy for senior living communities that showcases the true story of living in your community and changes the perspective on senior living in the 21st century.
Our team has spent several years working directly in the industry, transforming the digital foundation for dozens of communities. Through proven experience, our strategies have been recognized by many of the industry’s thought leaders and innovators.
We don’t offer cookie-cutter plans that everyone else is doing. We deliver a strategy that is focused on the census needs at each of your communities.
These smart strategies have delivered results for clients wanting to win more leads before lead aggregators – like A Place for Mom and Caring.com – take the lion’s share of your 1st month’s fees.
The entire team at Smart Girl Digital is patient, kind, extremely brilliant, and attentive. I could not recommend them more highly and believe that they are the best there is at what they do.
Patrick Fluery
Marketing Specialist, Ingleside
With the recommendations and strategic implementation of the Smart Girl strategy, senior living communities should see a 3x increase in digital inquiries. Most communities are able to double the number of tours booked for their community relations team.
Let’s discuss your current digital efforts and ideas for how we can help you make a move in your local markets.