Redesigning Your Senior Living Website: A Comprehensive Handbook
The Digital Transformation of Senior Living Let’s be honest: the internet isn’t going anywhere, and it’s shaking things up for senior living communities. As a result, families and seniors are scrolling, clicking, and swiping their way to important decisions about care and living arrangements. In fact, your website often serves as the first impression of […]
Evolving Your Brand: Tips for a Strategic Brand Refresh
Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it. But what is the reason behind these branding “glow-up’s”? A brand refresh or elevation can be beneficial to a company for […]
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a critically […]
Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience
Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has become increasingly more difficult in recent years. So..when was the last time you looked at your employer branding elements to […]
Senior Living Customer Journey- A Content Strategy to Reduce Reliance on Third Party Lead Aggregators
Senior Living Customer Journey- A Content Strategy to Reduce Reliance on Third Party Lead Aggregators The senior living customer journey is not a linear path. We are not selling socks! Families are not searching, clicking, and buying all in one web session. The senior living customer journey can be a long and varied process for […]
Connecting at Senior Living Conferences in 2024
A new year means a new conference calendar and fresh opportunities to learn, grow, and connect in senior living. From leadership summits and dining conferences to marketing-focused events like SMASH and SHN’s Sales & Marketing Conference, 2026 is packed with spaces where you can sharpen strategy, build partnerships, and bring back ideas that move occupancy, […]
Guest Post: SEO Best Practices for 2024 Staying Ahead of the Curve for Senior Living Operators
At Smart Girl, we are all about sharing smart strategies for smart business owners. In this month’s Guest Feature, we have 2024 SEO Best Practices for Senior Living Operators. In a world where Google’s algorithm changes more often than your residents’ bingo numbers, staying ahead of the curve in search engine optimization (SEO) is no […]
Beyond Your Marketing: 6 Senior Living Automation Strategies for All Audience Journeys
Beyond Your Marketing: 6 Senior Living Automation Campaign Strategies For All Audience Journeys Senior living automation campaigns are one way to set your community apart and create efficiencies for your teams. It’s easy to get lost in the vast digital ocean. If you aren’t utilizing smart strategies to stand out to key audiences – prospects, […]
Digital Harmony: Aligning Senior Living Agency Partners with In-House Goals
Digital Harmony: Aligning Senior Living Agency Partners with In-House Goals Senior living marketing teams are under constant pressure to deliver leads and results for the communities they serve. From juggling creative requests to maintaining brand standards to driving inquiries, your in-house marketing team is doing it all…and then some! When it comes to delivering results, […]
[Ultimate List] Our Favorite Marketing Tools for Senior Living Teams in 2024
Is the Marketing Team Armed With the Tools They Need to Succeed? From creating content to developing digital strategies, small senior living marketing teams are often wearing many hats and juggling several systems to keep their brands visible and support sales needs. Thus, as experienced digital marketers and content creators in senior living we understand […]