The Impact of Solving for Better Search on Your Digital Strategy – Part Two
Senior living communities and operators who thrive in the modern day marketplace, must implement a digital-first strategy that drives qualified inquiries to their communities. At the helm of qualified inquiries is the importance of a smart search strategy. Your search strategy puts your community in front of families when they are actively searching for a […]
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a critically […]
Turning Criticism into Opportunities: Mastering Online Review Management for Senior Living Communities
Turning Criticism into Opportunities: Mastering Online Review Management for Senior Living Communities Navigating online reviews is crucial for your community’s reputation and success. Your online reviews are often the first thing prospects and families read when searching for your community online. These reviews aren’t just nice words though – they’re the breadcrumbs that Google devours […]
AgeTech Foundations for Senior Living Operators: Tools for The Age of Experimentation & Beyond
In today’s digital world, senior living communities are always on the lookout for new ways to connect with their audience. Enter AgeTech solutions that are designed to support and augment the experience within your senior living community. However, before you can chase the shiniest new object of innovation, senior living operators must embrace the foundations […]
Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience
Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has become increasingly more difficult in recent years. So..when was the last time you looked at your employer branding elements to […]
Senior Living Customer Journey- A Content Strategy to Reduce Reliance on Third Party Lead Aggregators
Senior Living Customer Journey- A Content Strategy to Reduce Reliance on Third Party Lead Aggregators The senior living customer journey is not a linear path. We are not selling socks! Families are not searching, clicking, and buying all in one web session. The senior living customer journey can be a long and varied process for […]
Connecting at Senior Living Conferences in 2024
A new year means a new conference calendar and fresh opportunities to learn, grow, and connect in senior living. From leadership summits and dining conferences to marketing-focused events like SMASH and SHN’s Sales & Marketing Conference, 2026 is packed with spaces where you can sharpen strategy, build partnerships, and bring back ideas that move occupancy, […]
Guest Post: SEO Best Practices for 2024 Staying Ahead of the Curve for Senior Living Operators
At Smart Girl, we are all about sharing smart strategies for smart business owners. In this month’s Guest Feature, we have 2024 SEO Best Practices for Senior Living Operators. In a world where Google’s algorithm changes more often than your residents’ bingo numbers, staying ahead of the curve in search engine optimization (SEO) is no […]
Beyond Your Marketing: 6 Senior Living Automation Strategies for All Audience Journeys
Beyond Your Marketing: 6 Senior Living Automation Campaign Strategies For All Audience Journeys Senior living automation campaigns are one way to set your community apart and create efficiencies for your teams. It’s easy to get lost in the vast digital ocean. If you aren’t utilizing smart strategies to stand out to key audiences – prospects, […]
Digital Harmony: Aligning Senior Living Agency Partners with In-House Goals
Digital Harmony: Aligning Senior Living Agency Partners with In-House Goals Senior living marketing teams are under constant pressure to deliver leads and results for the communities they serve. From juggling creative requests to maintaining brand standards to driving inquiries, your in-house marketing team is doing it all…and then some! When it comes to delivering results, […]