Become an SEO Specialist
POSITION OVERVIEW
The SEO Specialist is responsible for owning and executing Smart Girl Digital’s organic search strategy with a strong focus on local SEO, technical on-site optimization, and search visibility in an AI-driven landscape. This role ensures client websites are technically sound, locally optimized, and positioned to perform across traditional search, AI-powered search experiences, and answer engines.
The SEO Specialist works cross-functionally with the Paid Traffic team and Content team to ensure SEO insights directly inform content development, keyword strategy, and overall client growth. This role is execution-focused with strategic influence and requires current, hands-on SEO expertise—including best practices related to AEO, AI Search, and GEO.
CORE RESPONSIBILITIES
Local SEO & Google Business Profile Management
- Execute local SEO tasks and support ongoing optimization plans for client accounts, including Google Business Profile updates, local listings, and on-page improvements.
- Optimize and maintain NAP consistency, local citations, categories, services, and geo-targeted content.
- Monitor and respond to changes in local search behavior, algorithm updates, and GBP features.
- Track and report on local SEO performance, visibility, and conversion indicators.
Technical & On-Site SEO
- Conduct routine technical SEO reviews, flag issues affecting search performance, and collaborate with internal or external web partners to implement approved recommendations.
- Optimize on-page elements, including metadata, headers, content structure, and schema markup.
- Monitor website health using SEO tools and proactively flag issues that could impact rankings or user experience.
- Partner with web and dev resources (internal or external) to ensure technical recommendations are implemented correctly.
Keyword Research & Topic Strategy
- Perform keyword research with a focus on search intent, local modifiers, and conversion relevance.
- Support keyword research, maintain keyword tracking, and provide optimization recommendations that inform content updates and new page opportunities.
- Identify content gaps and emerging opportunities based on performance data and search trends.
- Translate SEO insights into clear recommendations for content creation and optimization.
Content Team Collaboration
- Collaborate with the Content team on SEO priorities, content updates, and optimization opportunities.
- Review content drafts as needed to ensure SEO alignment and SEO best practices for content structure, internal linking, and on-page optimization.
- Review content briefs or drafts as needed to ensure SEO alignment (without being the primary content writer).
- Ensure SEO efforts support both organic growth and paid search efficiency.
AEO, AI Search & GEO Optimization
- Stay informed on evolving SEO trends, including AI-influenced search behavior, and apply relevant best practices as directed.
- Optimize content and site structure for featured snippets, AI summaries, FAQs, and conversational search.
- Test and adapt SEO strategies as AI-driven discovery continues to evolve.
Reporting & Performance Insights
- Monitor organic search performance, rankings, and technical health.
- Track and report on SEO progress, rankings, visibility, and technical health.
- Support Client Services with clear updates on SEO activity and results.
- Support the continuous improvement of SEO reporting frameworks.
Qualifications & Experience
Required
- 3+ years of hands-on SEO experience, preferably within a digital marketing agency.
- Strong experience in local SEO and Google Business Profile optimization.
- Solid technical SEO knowledge, including site audits and on-page optimization.
- Proven ability to perform keyword research and develop topic strategies.
- Familiarity with emerging search trends, including AI-powered search experiences, is preferred.
- Experience collaborating with content and paid media teams.
- Track core SEO metrics and contribute data for monthly reporting and client updates.
- Highly organized, self-directed, and reliable in a remote work environment.
- Excellent written and verbal communication skills.
Preferred
- Experience with service-based or multi-location businesses.
- Familiarity with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, Screaming Frog, etc.).
- Basic understanding of GA4 and conversion tracking.
- Experience contributing SEO recommendations based on performance data.
YOU ARE PERFECT FOR OUR TEAM IF YOU
- Are extremely organized and detail-oriented
- Know and are willing to learn + get your hands in a wide variety of of software and systems
- Enjoy assisting with project plans and collaborating with a team
- Can multitask and have full control of all the moving parts
- Are a quick and a fast action taker
- Can think creatively to problem-solve and navigate through challenges
- Are a person of the highest integrity and ethical standards
- Are proactive and the type of person who thinks to do something first before being asked
- Can jump in and implement big ideas with confidence
- Are excited about digital marketing and working with a variety of businesses to help transform their digital strategies and foundations.
- Are available to work about 20 hours per week (with option to go full time after 90 days)
- Are available between the hours of Monday – Friday 9am – 5pm CST. You don’t have to work these exact hours but your general availability is within this time frame.
- This is a W2 position this is not a contractor position
