Six big senior living marketing conversations. One strategy-first perspective. And a little more than seven minutes to unpack them.
Inspired by the ED Talks at SMASH, we created a private edition of Smart w/ Heart.
Consider this your private Smart Girl ED Talk track. Hit play below and start wherever your biggest marketing challenge lives.
by Katie Holt | ED Talks
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Across seven short episodes, Katie Holt takes on some of the biggest topics shaping senior living sales and marketing right now. This isn’t another collection of shiny new tactics, Katie brings each topic back to the strategy underneath it. Each episode is intentionally short, so you can listen between sessions, on your flight home, or whenever you need a little strategy with your sparkle.
by Katie Holt | ED Talks
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A new platform won’t fix a broken process. Katie shares four things senior living teams should get right before changing CRM or automation platforms — from cleaning up data to creating a clear migration plan and preparing the people who actually use the technology.
by Katie Holt | ED Talks
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When sales says the leads are bad and marketing says the follow-up is bad, the real issue is often the handoff between the two. This episode explores four practical ways to better align sales and marketing around the customer journey, shared metrics, messaging, and feedback.
by Katie Holt | ED Talks
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More data doesn’t automatically create more clarity. Katie breaks down the marketing and sales metrics worth watching, and how to turn dashboards from a collection of numbers into a tool your team can actually use to make better decisions.
by Katie Holt | ED Talks
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SEO, paid media, content, automation, and your website shouldn’t operate like separate marketing islands. Katie walks through Smart Girl Digital’s EDGE approach and how traffic, conversion, nurture, and technology work together as one connected digital ecosystem.
by Katie Holt | ED Talks
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Senior living has a sameness problem. Katie explores how a clear audience, brand strategy, customer journey, and differentiated messaging can help your creative stand out — without relying on another stock photo and another version of “vibrant living.”
by Katie Holt | ED Talks
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AI can make your team faster, but it can’t replace the strategy underneath the work. Katie closes the series with practical do’s and don’ts for using AI thoughtfully, including policies, workflows, human review, and where senior living marketers should resist the urge to automate everything.
Katie brings over 20 years of sales and marketing experience to Smart Girl Digital, with the last decade focused exclusively on senior living. She partners with operators and leadership teams to turn complex digital marketing into clear, actionable strategies that drive real results… more qualified inquiries, stronger tour volume, and increased move-ins.
Known for blending data-driven decision making with human-centered storytelling, Katie helps teams cut through the noise, focus on what actually works, and build sustainable marketing systems they own and understand. Her approach prioritizes clarity, collaboration, and long-term growth over quick fixes or shiny new tactics.
At Smart Girl, we focus on helping senior living operators establish and optimize your digital foundation. From your website to marketing automation to sales CRM, the foundation of your digital empire relies on having each piece connected, sharing data, and optimizing for a consistent customer journey.
We offer marketing automation solutions that align and accelerate your sales process while creating efficiencies between your digital platforms
We work with you and your team to develop a cohesive customer journey that becomes the map to guide our strategy. Those customer journey maps are turned into creative and compelling content.
Then, it is set up in a high-quality automation system that fits with your sales CRM. We make sure the data we have is shared with those who need it – sales, marketing, and customer service.
Let’s discuss your current digital efforts and ideas for how we can help you make a move in your local markets.